Research/art/teacher profile of a person
Name and surname:
 Mgr. Karol Čarnogurský, PhD.
Email:
 karol.carnogursky@ku.sk
Homepage:
 http://
Fakulta/Univerzita:
PF KU - Faculty of Education of The Catholic University in Ruzomberok
Pracovisko:
KMN - Katedra manažmentu

I. - Basic information

I.1 - Surname
Čarnogurský
I.2 - Name
Karol
I.3 - Degrees
Mgr., PhD.
I.4 - Year of birth
1985
I.5 - Name of the workplace
I.6 - Address of the workplace
Department of Management, Faculty of Education, Catholic University in Ruzomberok
I.7 - Position
Associate professor
I.8 - E-mail address
karol.carnogursky@ku.sk
I.9 - Hyperlink to the entry of a person in the Register of university staff
https://www.portalvs.sk/regzam/detail/17175
I.10 - Name of the study field in which a person works at the university
Economics and Management
I.11 - ORCID iD
0000-0001-9086-4686

II. - Higher education and further qualification growth

II.1 - First degree of higher education
II.a - Name of the university or institution II.b - Year II.c - Study field and programme
Catholic University in Ruzomberok, Faculty of Education 2006 Management
II.2 - Second degree of higher education
II.a - Name of the university or institution II.b - Year II.c - Study field and programme
Catholic University in Ruzomberok, Faculty of Education 2008 Management
II.3 - Third degree of higher education
II.a - Name of the university or institution II.b - Year II.c - Study field and programme
Catholic University in Ruzomberok, Faculty of Education 2013 Social work
II.4 - Associate professor
II.5 - Professor
II.6 - Doctor of Science (DrSc.)

III. - Current and previous employment

III.a - Occupation-position III.b - Institution III.c - Duration
Associate professor Department of Management, Catholic University in Ruzomberok, Faculty of Education 06/2022 - present
Assistant professor Department of Management, Catholic University in Ruzomberok, Faculty of Education 09/2013 – 05/2022
Press officer Catholic University in Ruzomberok, Faculty of Education 05/2010 - 8/2010
Graduate internship CHEMOSVIT, a. s., Department of Strategic Development and Marketing 10/2009 - 04/2010

IV. - Development of pedagogical, professional, language, digital and other skills

IV.a - Activity description, course name, other IV.b - Name of the institution IV.c - Year
Google Digital Garage Google 2016
Microsoft Office Speciatist (Word + Excel) Microsoft 2015
Language Course – English VISTA, Poprad 2013
Language Course – English Learn&Lead Innovation 2026

V. - Overview of activities within the teaching career at the university

V.1 - Overview of the profile courses taught in the current academic year according to study programmes
V.1.a - Name of the profile course V.1.b - Study programme V.1.c - Degree V.1.d - Field of study
Marketing Management I. Economics and Management
Marketing Strategy Business Economics and Management II. Economics and Management
Management Informations Systems Management I. Economics and Management
Logistics Business Economics and Management II. Economics and Management
V.2 - Overview of the responsibility for the delivery, development and quality assurance of the study programme or its part at the university in the current academic year
V.2.a - Name of the study programme V.2.b - Degree V.2.c - Field of study
Management I. Economics and Management
Business Economics and Management II. Economics and Management
V.3 - Overview of the responsibility for the development and quality of the field of habilitation procedure and inaugural procedure in the current academic year
V.4 - Overview of supervised final theses
V.4.1 - Number of currently supervised theses
V.4.a - Bachelor's (first degree)
2
V.4.b - Diploma (second degree)
3
V.4.c - Dissertation (third degree)
0
V.4.2 - Number of defended theses
V.4.a - Bachelor's (first degree)
- Theses registered in AiS2 - Theses registered outside AiS2 V.4.a - Bachelor's (first degree) - Doplňujúce údaje, iné práce (prvý stupeň)
63 6 69
V.4.b - Diploma (second degree)
- Theses registered in AiS2 - Theses registered outside AiS2 V.4.b - Diploma (second degree) - Doplňujúce údaje, iné práce (druhý stupeň)
25 2 27
V.4.c - Dissertation (third degree)
- Theses registered in AiS2 - Theses registered outside AiS2 V.4.c - Dissertation (third degree) - Doplňujúce údaje, iné práce (tretí stupeň)
0 0
V.5 - Overview of other courses taught in the current academic year according to study programmes
V.5.a - Name of the course V.5.b - Study programme V.5.c - Degree V.5.d - Field of study
Personnel Audit Management I. Economics and Management
Informatics Management I. Economics and Management

VI. - Overview of the research/artistic/other outputs

VI.1 - Overview of the research/artistic/other outputs and the corresponding citations
VI.1.1 - Number of the research/artistic/other outputs
VI.1.a - Overall
62
VI.1.b - Over the last six years
22
VI.1.2 - Number of the research/artistic/other outputs registered in the Web of Science or Scopus databases
VI.1.a - Overall
19
VI.1.b - Over the last six years
12
VI.1.3 - Number of citations corresponding to the research/artistic/other outputs
VI.1.a - Overall
272
VI.1.b - Over the last six years
231
VI.1.4 - Number of citations registered in the Web of Science or Scopus databases
VI.1.a - Overall
43
VI.1.b - Over the last six years
17
VI.1.5 - Number of invited lectures at the international, national level
VI.1.a - Overall
VI.1.b - Over the last six years
VI.2 - The most significant research/artistic/other outputs

Madzík, P., Falát, L., Yadav, N., Lizarelli, F. L., & Čarnogurský, K. (2024). Exploring uncharted territories of sustainable manufacturing: A cutting-edge AI approach to uncover hidden research avenues in green innovations. Journal of Innovation & Knowledge, 9(3), Article 100498.

Madzík, P., Falát, L., Copuš, L., & Čarnogurský, K. (2024). Resilience in supply chain risk management in disruptive world: Rerouting research directions during and after pandemic. Annals of Operations Research, 364(1), 11–43. https://doi.org/10.1007/s10479-024-06126-x

Čarnogurský, K., Madzík, P., Diačiková, A., & Berčík, J. (2023). Influence of aromatization on the perception of work environment and job satisfaction. The TQM Journal, 35(7), 1887–1916. https://doi.org/10.1108/TQM-11-2021-0324

Čarnogurský, K., Diačiková, A., & Madzík, P. (2021). The impact of the aromatization of production environment on workers: A systematic literature review. Applied Sciences, 11(12), Article 5600. https://doi.org/10.3390/app11125600

Copuš, L., & Čarnogurský, K. (2017). Intercultural marketing: Culture and its influence on the efficiency of Facebook marketing communication. Management & Marketing, 12(2), 189–207. https://doi.org/10.1515/mmcks-2017-0012

VI.3 - The most significant research/artistic/other outputs over the last six years

Madzík, P., Falát, L., Yadav, N., Lizarelli, F. L., & Čarnogurský, K. (2024). Exploring uncharted territories of sustainable manufacturing: A cutting-edge AI approach to uncover hidden research avenues in green innovations. Journal of Innovation & Knowledge, 9(3), Article 100498

Madzík, P., Falát, L., Copuš, L., & Čarnogurský, K. (2024). Resilience in supply chain risk management in disruptive world: Rerouting research directions during and after pandemic. Annals of Operations Research, 364(1), 11–43. https://doi.org/10.1007/s10479-024-06126-x

Čarnogurský, K.: (2023). Výzvy v marketingu a marketingovej komunikácii v digitálnej ére1. vyd. Ružomberok (Slovensko) : Katolícka univerzita v Ružomberku. VERBUM - vydavateľstvo KU, 2023. 137 s. [tlačená forma] [online]. – ISBN 978-80-561-1024-9

Čarnogurský, K., Madzík, P., Diačiková, A., & Berčík, J. (2023). Influence of aromatization on the perception of work environment and job satisfaction. The TQM Journal, 35(7), 1887–1916. https://doi.org/10.1108/TQM-11-2021-0324

Madzík, P., Čarnogurský, K., Hrnčiar, M., & Zimon, D. (2021). Comparison of demographic, geographic, psychographic and behavioural approach to customer segmentation. International Journal of Services and Operations Management, 40(3), 346–371. https://doi.org/10.1504/IJSOM.2021.119802

VI.4 - The most significant citations corresponding to the research/artistic/other outputs

Madzík, P., Falát, L., Yadav, N., Lizarelli, F. L., & Čarnogurský, K. (2024). Exploring uncharted territories of sustainable manufacturing: A cutting-edge AI approach to uncover hidden research avenues in green innovations. Journal of Innovation & Knowledge, 9(3), Article 100498. https://doi.org/10.1016/j.jik.2024.100498

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  • Vrábliková, M., Ubrežiová, I., & Jenkutová, L. (2026). Evaluation of the Creative Potential and Subjective Quality of Life in a Selected Slovak Region in the Context of Humanistic Economics. In Data-Centric Business and Applications: Data-Driven Management-How Digital Transformation Shapes New Organizational Paradigms and Brings Challenges and Opportunities for the Modern Era (pp. 97-111). Cham: Springer Nature Switzerland.
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  • Schiaroli, V., & Fraccascia, L. (2026). What Is Essential Is Invisible to the Eye: Unraveling the Drivers of Purchase Intention and Willingness to Pay for Sustainable Underwear Using the Stimulus-Organism-Response Framework. Business Strategy and the Environment, 35(4), 6069-6088.
  • Vijaya, A., Qadri, F. D., Angreani, L. S., & Wicaksono, H. (2026). From fragmentation to interoperability: How semantic models transform environmental, social, governance (ESG) reporting, knowledge, and sustainability governance. Journal of Innovation & Knowledge, 13, 100924.
  • Skypalová, R., Falat, L., Valaskova, K., Madzík, P., Jayaraman, R., Antony, J., & Sony, M. (2025). Digital technologies and sustainability as evolving business processes-an AI-driven scientific mapping perspective. Business Process Management Journal, 1-30.
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  • Madzík, P., Falát, L., Skýpalová, R., Jašušáková, L., & Zimon, D. (2026). ChatGPT in science and research: How generative AI drives innovation and knowledge development. Journal of Innovation & Knowledge, 12, 100889.
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Madzík, P., Falát, L., Copuš, L., & Čarnogurský, K. (2026). Resilience in supply chain risk management in disruptive world: Rerouting research directions during and after pandemic. Annals of Operations Research, 364(1), 11-43. https://doi.org/10.1007/s10479-024-06126-x

  • Elbrini, A., Bennis, I., Mansouri, K., & Siadat, A. (2026). A Structured Taxonomy of Supply Chain Resilience Indicators: A Foundation for Standardized Resilience Assessment. Engineering, Technology & Applied Science Research, 16(5), 38905-38911.
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Copuš, L., & Čarnogurský, K. (2017). Intercultural marketing: Culture and its influence on the efficiency of Facebook marketing communication. Management & Marketing, 12(2), 189-207. https://doi.org/10.1515/mmcks-2017-0012

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  • Maučec, M. (2023). Analiza spletnega trženja v podjetju Pomurski sejem doo [Analysis of online marketing at Pomurski sejem d.o.o.] (Doctoral dissertation, Univerza v Mariboru, Ekonomsko-poslovna fakulteta).
  • Wiberg, J., & Månsson, J. (2019). Consumers' perceptions of social media advertisements: a cross-cultural comparison among Sweden, India, and Japan.
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  • Černák, I., Sitiarik, P., & Rojček, M. (2022, October). School web portal as a means of parent-teacher communication. In 2022 20th International Conference on Emerging eLearning Technologies and Applications (ICETA) (pp. 91-96). IEEE.
  • Olah, S. (2021). Social values, economic freedom and economic growth. a comparative analysis. Jurnalul Practicilor Comunitare Pozitive, 21(4), 116-124.
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  • Tsiotsou, R. H., & Mavragani, E. Delineating User Generated Content to Profile Travelers: A Cross-National Approach.
  • Moravcová, J. (2018). Komparace zájmu o podnikové sociální sítě v letech 2014 a 2017 [Comparison of interest in enterprise social networks in 2014 and 2017].
  • Lilja, A., & Pååg, J. (2018). Att marknadsföra ett land, en stad och en framtid: En kvalitativ studie om rekrytering av internationella studenter via sociala medier [Marketing a country, a city and a future: A qualitative study of recruiting international students through social media].
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  • Hebben, M. (2021). Digital Content Marketing in the Global Environment. Evaluation of Global Companies in the Chemical Industry: The Markets of China and USA.

Madzík, P., Čarnogurský, K., Hrnčiar, M., & Zimon, D. (2021). Comparison of demographic, geographic, psychographic and behavioural approach to customer segmentation. International Journal of Services and Operations Management, 40(3), 346-371. https://doi.org/10.1504/IJSOM.2021.119802

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  • Ock, D. (2025). ESPORTS Audience Segmentation: Means-End Chain Approach (Doctoral dissertation, University of South Carolina).
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VI.5 - Participation in conducting (leading) the most important research projects or art projects over the last six years

Erasmus+ Cooperation partnerships in higher education Increasing the visibility and knowledge base on air quality with big data and its impact on the population health (VISIONAIR), riešiteľ KA220-HED-939E4724 01/09/2023 – 31/08/2026

APVV-23-0244 The Use of Consumer Neuroscience and Innovative Research Solutions in the Sensory Perception of Audio Stimuli and Its Application in Production, Commerce and Services (NEUROSOUND),SUA FEM Nitra, co-investigator, 2024 - 2028

Erasmus + 2018-1-SK01-KA203-046324 Implementation of Consumer Neuroscience and Smart Research Solutions in Aromachology (NEUROSMARTOLOGY) SUA FEM Nitra, Slovakia, co-investigator, 2018-2021.

APVV-17-0564 The Use of Consumer Neuroscience and Innovative Research Solutions in Aromachology and Its Application in Production, Business and Services, (NEUROSMELL), SUA FEM Nitra, Slovakia, co-investigator, 2018 - 2022

VEGA 0663/18 Nonlinearity of requirements and its integration into the quality management processy. Faculty of Education, CU Ruzomberok, co-investigator, 2018-2020

VII. - Overview of organizational experience related to higher education and research/artistic/other activities

VII.a - Activity, position VII.b - Name of the institution, board VII.c - Duration
Member of the Editorial Board of the Scientific Journal Reflexie ISSN 2585-7428 Catholic University in Ruzomberok 2017 - present
Reviewer of Scientific Articles at the International ConferenceINTERNATIONAL SCIENTIFIC DAYS 2018 "Towards a Productive and Sustainable Global Agriculture and Food Resource SUA FEM Nitra 2018
Member of the organizational and scientific committee of the Poprad Economic and Management Forum – PEMF conference Catholic University in Ruzomberok 2017, 2019, 2021, 2022, 2024, 2025
Reviewer of Scientific Articles at the INTERNATIONAL SCIENTIFIC DAYS 2020 "Innovative approaches for sustainable agriculture and food systems development" SUA FEM Nitra 2020
Member of the Working Group on Corporate Social Responsibility Slovak Office of Standards, Metrology and Testing 2020 - 2022
Reviewer Internet Research 2024 - present
Reviewer International Journal of Quality & Reliability Management 2024 - present
Reviewer International Journal of Productivity and Performance Management 2025 - present
Expert evaluation body of the Central Register of Publication Activity Slovak Centre of Scientific and Technical Information 2025 - present

VIII. - Overview of international mobilities and visits oriented on education and research/artistic/other activities in the given field of study

VIII.a - Name of the institution VIII.b - Address of the institution VIII.c - Duration (indicate the duration of stay) VIII.d - Mobility scheme, employment contract, other (describe)
Implementation of Consumer Neuroscience and Smart Research Solutions in Aromachology (NEUROSMARTOLOGY), no. 2018-1-SK01- KA203-046324 "Hotel Meerane GmbH & Co. KG, An der Hohen Straße 3, 08393 Meerane, Germany" 2.3.2020 - 6.3.2020 Erasmus+ KA2 Strategic Partnerships for Higher Education
TUL, Faculty of Economics, Department of Marketing and Trade Voroněžská 13, 460 01 Liberec 1, Czechia 8.11.2021 - 10.11.2021 Erasmus+ KA107
TUL, Faculty of Economics, Department of Marketing and Trade Voroněžská 13, 460 01 Liberec 1, Czechia 22.10.2024 - 25.10.2024 Erasmus+ KA107
University of Chemistry and Technology, Prague Technická 5, 166 28 Praha 6, Czechia 2.12.2024 - 5.12.2024 Erasmus+ KA2 Strategic Partnerships for Higher Education
Miguel Hernández University of Elche Avenida de la Universidad, s/n, 03202 Elche, Alicante, Spain 3.11.2025 - 7.11.2025 Erasmus+ KA220
University of Zagreb, Faculty of Economics and Business Trg J. F. Kennedyja 6, 10000 Zagreb 4.5.2026 - 8.5.2026 Erasmus+ KA220

IX. - Other relevant facts

IX.a - If relevant, other activities related to higher education or research/artistic/other activities are mentioned

External Consultant for Optimization of Marketing Strategies in the Online Environment (E-shops)

Date of last update
2026-10-12