Research/art/teacher profile of a person
Name and surname:
 Mgr. Karol Čarnogurský, PhD.
Email:
 karol.carnogursky@ku.sk
Homepage:
 http://
Fakulta/Univerzita:
PF KU - Faculty of Education of The Catholic University in Ruzomberok
Pracovisko:
KMN - Katedra manažmentu

I. - Basic information

I.1 - Surname
Čarnogurský
I.2 - Name
Karol
I.3 - Degrees
Mgr., PhD.
I.4 - Year of birth
1985
I.5 - Name of the workplace
I.6 - Address of the workplace
Department of Management, Faculty of Education, Catholic University in Ruzomberok
I.7 - Position
Associate professor
I.8 - E-mail address
karol.carnogursky@ku.sk
I.9 - Hyperlink to the entry of a person in the Register of university staff
https://www.portalvs.sk/regzam/detail/17175
I.10 - Name of the study field in which a person works at the university
Economics and Management
I.11 - ORCID iD
0000-0001-9086-4686

II. - Higher education and further qualification growth

II.1 - First degree of higher education
II.a - Name of the university or institution II.b - Year II.c - Study field and programme
Catholic University in Ruzomberok, Faculty of Education 2006 Management
II.2 - Second degree of higher education
II.a - Name of the university or institution II.b - Year II.c - Study field and programme
Catholic University in Ruzomberok, Faculty of Education 2008 Management
II.3 - Third degree of higher education
II.a - Name of the university or institution II.b - Year II.c - Study field and programme
Catholic University in Ruzomberok, Faculty of Education 2013 Social work
II.4 - Associate professor
II.5 - Professor
II.6 - Doctor of Science (DrSc.)

III. - Current and previous employment

III.a - Occupation-position III.b - Institution III.c - Duration
Associate professor Department of Management, Catholic University in Ruzomberok, Faculty of Education 06/2022 - present
Assistant professor Department of Management, Catholic University in Ruzomberok, Faculty of Education 09/2013 – 05/2022
Press officer Catholic University in Ruzomberok, Faculty of Education 05/2010 - 8/2010
Graduate internship CHEMOSVIT, a. s., Department of Strategic Development and Marketing 10/2009 - 04/2010

IV. - Development of pedagogical, professional, language, digital and other skills

IV.a - Activity description, course name, other IV.b - Name of the institution IV.c - Year
Google Digital Garage Google 2016
Microsoft Office Speciatist (Word + Excel) Microsoft 2015
Language Course – English VISTA, Poprad 2013

V. - Overview of activities within the teaching career at the university

V.1 - Overview of the profile courses taught in the current academic year according to study programmes
V.1.a - Name of the profile course V.1.b - Study programme V.1.c - Degree V.1.d - Field of study
Marketing Management I. Economics and Management
Marketing Strategy Business Economics and Management II. Economics and Management
Management Informations Systems Management I. Economics and Management
Logistics Business Economics and Management II. Economics and Management
V.2 - Overview of the responsibility for the delivery, development and quality assurance of the study programme or its part at the university in the current academic year
V.2.a - Name of the study programme V.2.b - Degree V.2.c - Field of study
Management I. Economics and Management
Business Economics and Management II. Economics and Management
V.3 - Overview of the responsibility for the development and quality of the field of habilitation procedure and inaugural procedure in the current academic year
V.4 - Overview of supervised final theses
V.4.1 - Number of currently supervised theses
V.4.a - Bachelor's (first degree)
6
V.4.b - Diploma (second degree)
3
V.4.c - Dissertation (third degree)
V.4.2 - Number of defended theses
V.4.a - Bachelor's (first degree)
67
V.4.b - Diploma (second degree)
18
V.4.c - Dissertation (third degree)
V.5 - Overview of other courses taught in the current academic year according to study programmes
V.5.a - Name of the course V.5.b - Study programme V.5.c - Degree V.5.d - Field of study
Personnel Audit Management I. Economics and Management
Informatics Management I. Economics and Management

VI. - Overview of the research/artistic/other outputs

VI.1 - Overview of the research/artistic/other outputs and the corresponding citations
VI.1.1 - Number of the research/artistic/other outputs
VI.1.a - Overall
58
VI.1.b - Over the last six years
20
VI.1.2 - Number of the research/artistic/other outputs registered in the Web of Science or Scopus databases
VI.1.a - Overall
16
VI.1.b - Over the last six years
7
VI.1.3 - Number of citations corresponding to the research/artistic/other outputs
VI.1.a - Overall
135
VI.1.b - Over the last six years
98
VI.1.4 - Number of citations registered in the Web of Science or Scopus databases
VI.1.a - Overall
41
VI.1.b - Over the last six years
13
VI.1.5 - Number of invited lectures at the international, national level
VI.1.a - Overall
VI.1.b - Over the last six years
VI.2 - The most significant research/artistic/other outputs

V3: MADZÍK, P., FALÁT, L., YADAV, N., LIZARELLI, F. L., & ČARNOGURSKÝ, K. (2024). Exploring uncharted territories of sustainable manufacturing: A cutting-edge AI approach to uncover hidden research avenues in green innovations. Journal of Innovation & Knowledge, 9(3), 100498. https://doi.org/10.1016/j.jik.2024.100498

V3: COPUŠ, L., MADZÍK, P., ŠAJGALÍKOVÁ, H., & ČARNOGURSKÝ, K. (2023). Is There a Possibility to Characterize an Organizational Culture by Its Selected Cultural Dimensions? Sage Open, 13(4). https://doi.org/10.1177/21582440231204842

ADM: ČARNOGURSKÝ, K., MADZÍK, P., DIAČIKOVÁ, A. and BERČÍK, J. (2022), "Influence of aromatization on the perception of work environment and job satisfaction", The TQM Journal, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/TQM-11-2021-0324

ADC: ČARNOGURSKÝ, K., DIAČIKOVÁ, A. & MADZÍK, P., (2021). The Impact of the Aromatization of Production Environment on Workers: A Systematic Literature Review. Applied Sciences, 11(12), p.5600. Available at: http://dx.doi.org/10.3390/app11125600

ADM: COPUŠ, L., & ČARNOGURSKÝ, K. (2017). Intercultural marketing: Culture and its influence on the efficiency of Facebook marketing communication. Management & Marketing, 12(2), 189–207. doi:10.1515/mmcks-2017-0012

VI.3 - The most significant research/artistic/other outputs over the last six years

V3: MADZÍK, P., FALÁT, L., YADAV, N., LIZARELLI, F. L., & ČARNOGURSKÝ, K. (2024). Exploring uncharted territories of sustainable manufacturing: A cutting-edge AI approach to uncover hidden research avenues in green innovations. Journal of Innovation & Knowledge, 9(3), 100498. https://doi.org/10.1016/j.jik.2024.100498

V3: COPUŠ, L., MADZÍK, P., ŠAJGALÍKOVÁ, H., & ČARNOGURSKÝ, K. (2023). Is There a Possibility to Characterize an Organizational Culture by Its Selected Cultural Dimensions? Sage Open, 13(4). https://doi.org/10.1177/21582440231204842

V1: ČARNOGURSKÝ, K.: (2023). Výzvy v marketingu a marketingovej komunikácii v digitálnej ére1. vyd.– Ružomberok (Slovensko) : Katolícka univerzita v Ružomberku. VERBUM - vydavateľstvo KU, 2023. 137 s. [tlačená forma] [online]. – ISBN 978-80-561-1024-9

ADM: ČARNOGURSKÝ, K., MADZÍK, P., DIAČIKOVÁ, A. and BERČÍK, J. (2022), "Influence of aromatization on the perception of work environment and job satisfaction", The TQM Journal, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/TQM-11-2021-0324

ADM: MADZÍK, P., ČARNOGURSKÝ, K, HRNČIAR, M., ZIMON, D. (2021). Comparison of demographic, geographic, psychographic and behavioural approach to customer segmentation. DOI 10.1504/IJSOM.2021.119802. – SCO In: International Journal of Services and Operations Management: Inderscience Publishers. – ISSN 1744 2370. – ISSN (online) 1744-2389. – Roč. 40, č. 3 (2021), s. 346-371

VI.4 - The most significant citations corresponding to the research/artistic/other outputs

V3: COPUŠ, L., & ČARNOGURSKÝ, K. (2017). Intercultural marketing: Culture and its influence on the efficiency of Facebook marketing communication. Management & Marketing, 12(2), 189–207. doi:10.1515/mmcks-2017-0012. [o1] 2017 ~ Sukawati, T. G. R. - Astawa, I. P.. : Improving performance by harmonious culture approach in internal marketing - In: Polish journal of management studies, vol. 16, no. 1, 2017 ; s. 226-223 ;SCOPUS; ESCI

  1. Mavragani, E., Nikolaidou, P., & Theodoraki, E. (2019). Traveler segmentation through Social Media for intercultural marketing purposes: The case of Halkidiki. Journal of Tourism, Heritage & Services Marketing, 5(1), 15-23.
  2. Margariti, K., Boutsouki, C., Hatzithomas, L., & Zotos, Y. (2019). Visual metaphors in food advertising: A cross-cultural study. Food research international, 115, 338-351.
  3. Sukawati, T. G. R., & Astawa, I. P. (2017). Improving performance by harmonious culture approach in internal marketing. Polish Journal of Management Studies, 16.
  4. Križo, P., Madzík, P., Vilgová, Z., & Sirotiaková, M. (2018, August). Evaluation of the most frequented forms of customer feedback acquisition and analysis. In International Conference on Knowledge Management in Organizations (pp. 562-573). Springer, Cham.
  5. Hyder, A. S., Lilja, A., & Paag, J. (2019). Is social media necessary for recruitment of international students?. In Message from the Conference Chairs (p. 94).
  6. Benischke, A. (2019). Truly global, proudly Scandinavian: exploring Swedish nation branding on Volvo’s international Instagram channel.
  7. Droppa, M., Birknerová, Z., Frankovský, M., & Križo, P. (2018). Assessment of bossing in secondary school environment in the Slovak Republic, depending on the length of practice of the respondents. TEM Journal, 7(2), 355.
  8. Lilja, A., & Pååg, J. (2018). Att marknadsföra ett land, en stad och en framtid: En kvalitativ studie om rekrytering av internationella studenter via sociala medier.
  9. Soares Silva, L. (2019). Estudio comparativo entre España y Brasil de las estrategias de relaciones públicas e interacción de sus publicos en el entorno digital.
  10. Olah, S. (2021). Social values, economic freedom and economic growth. a comparative analysis. Journal of Community Positive Practices, (4), 116-124.
  11. [ȚENESCU, A. PERSPECTIVES ON INTERCULTURAL ADVERTISING AND MARKETING. RECENT TRENDS IN SOCIAL SCIENCES, 77.
  12. [Copuš, H. Š. L. Organizačná kultúra a jej motivačný potenciál.
  13. Stamate-Ștefan, A., Apăvăloaei, M. A., Roşca, V. I., Iacob, M., & Jora, O. D. (2021, December). “The Price of Everything and the Value of Nothing!?”–What Cultural Capitalism Is and What It Cannot Be Accused of Being. In Proceedings of the International Conference on Business Excellence (Vol. 15, No. 1, pp. 861-872).
  14. Moravcová, J. (2018). Komparace zájmu o podnikové sociální sítě v letech 2014 a 2017. Scientific papers of the University of Pardubice. Series D, Faculty of Economics and Administration. 44/2018.
  15. Tsiotsou, R. H., & Mavragani, E. Delineating User Generated Content to Profile Travelers: A Cross-National Approach.
  16. Hebben, M. (2021). Digital Content Marketing in the Global Environment. Evaluation of Global Companies in the Chemical Industry: The Markets of China and USA. GRIN Verlag.
  17. Wiberg, J., & Månsson, J. (2019). Consumers' perceptions of social media advertisements: a cross-cultural comparison among Sweden, India, and Japan.
  18. Jenčo, M. (2017, October). Evaluation of production processes performance. In The Poprad Economic and Management Forum 2017 (Vol. 19, p. 80).
  19. Rashkova, Y., Moi, L., Marku, E., & Cabiddu, F. (2024). Online integrated marketing communication strategies of international brands: standardization vs. adaptation approaches. Journal of Marketing Communications, 30(7), 810-833.
  20. Černák, I., Rojček, M., & Jenčo, M. (2023). Analysis of Sustainability of IT Team Development in an Organization. TEM Journal, 12(1), 43
  21. Hinson, R. E., Twum, K. K., & Arhin, E. (2022). Ethical Social Media Marketing in Africa. Digital Business in Africa: Social Media and Related Technologies, 17-39.

V3: MADZÍK, P., FALÁT, L., YADAV, N., LIZARELLI, F. L., & ČARNOGURSKÝ, K. (2024). Exploring uncharted territories of sustainable manufacturing: A cutting-edge AI approach to uncover hidden research avenues in green innovations. Journal of Innovation & Knowledge, 9(3), 100498. https://doi.org/10.1016/j.jik.2024.100498

  1. Muren, P. D., Marinšek, D., Arsenijević, A., Ilić, A., & Lotrič, M. MACHINE MANUFACTURING FOR A GREEN AND SUSTAINABLE FUTURE. ENGINEERING THE INDUSTRIAL TRANSFORMATION.
  2. Mirzazadeh, E., & Rostami, M. R. (2024). AI Adoption in Production: Encouraging and Discouraging Factors in Swedish Manufacturing Firms as Case Study.
  3. Gutierrez, D. C. P., & Valderrama, J. A. A. (2024). Predicción de la productividad de empleados en la industria de la confección mediante random forest. Latam: revista latinoamericana de Ciencias Sociales y Humanidades, 5(6), 10. (4)
  4. Vrablikova, M., Ubreziova, I., Kubickova, M., & Skodova, L. (2024). Sustainable Clothing Buying Behavior of Generations X and Y.
  5. Khalfallah, A., & Leitão, C. (2024). Sustainable Manufacturing and Green Processing Methods. Machines, 12(11), 815.
  6. Byeon, H., Alsaadi, M., Quraishi, A., Shabaz, M., Ahanger, T. A., Keshta, I., ... & Karumuri, S. R. (2024). Edge AI-Based Dynamic Treatment Strategy Generation Model for Consumer Healthcare Technology. IEEE Transactions on Consumer Electronics.
  7. Latifi, A., Lenz, D., & Winker, P. (2025). Identification of innovation drivers based on technology related news articles. Journal of Open Innovation: Technology, Market, and Complexity, 11(1), 100475.
  8. Chen, Y., Huang, D., & Wang, L. (2025). A Study on the Application of the Latent Dirichlet Allocation Model in Production Optimization. Results in Engineering, 104920.
  9. Jiang, L., Xuan, Y., & Zhang, K. (2024). Unlocking innovation potential: the impact of artificial intelligence transformation on enterprise innovation capacity. European Journal of Innovation Management, (ahead-of-print).
  10. Huang, Y., Zhang, J., Xu, Y., & Bu, Y. (2024). How can digital innovation capabilities of Chinese college students be cultivated?. The International Journal of Management Education, 22(3), 101085.
  11. Wang, S., & Zhang, H. (2025). Generative Artificial Intelligence and Internationalization Green Innovation: Roles of Supply Chain Innovations and AI Regulation for SMEs. Technology in Society, 102898.
  12. Helfaya, A., & Bui, P. (2025). Pursuing a corporate sustainable identity: Green governance strategy, hybrid vehicle development, knowledge and sustainability performance. Journal of Innovation & Knowledge, 10(2), 100660.
  13. Zhang, W., Xu, H., Grebinevych, O., & Chen, M. (2025). Sustainable development with Artificial Intelligence: Examining the absorptive capacity pathways to green innovation. Journal of Environmental Management, 381, 125219.
  14. Borges-Tiago, M. T., Almeida, A., Tiago, F. G. B., & Avelar, S. M. M. (2024). Bridging the innovative Attitude–Behavior Gap: A dual-level analysis. Journal of Innovation & Knowledge, 9(4), 100561.
  15. Gandía, J. A. G., Gavrila, S. G., de Lucas Ancillo, A., & del Val Núñez, M. T. (2025). Towards sustainable business in the automation era: Exploring its transformative impact from top management

V2: KRIŽO, P., ČARNOGURSKÝ, K., SIROTIAKOVÁ, M. (2018). Using the Concept of SoLoMo Marketing in Digital Environment to Increase Brand Awareness and Communication with Customers. Knowledge Management in Organizations, 551–561. doi:10.1007/978-3-319-95204-846.

  1. Krajčovič, P., & Čábyová, Ľ. (2020, July). Use of Social Media for Marketing Communication of Socially Responsible Business Activities in Slovakia. In 7th European Conference on Social Media ECSM 2020 (p. 135).
  2. KUBOVİCS, M., & ZAUŠKOVÁ, A. (2021). POSSIBILITIES FOR DATA COLLECTION AND EXAMPLES OF VISUALISATION OF ENVIRONMENTAL ACTIVITIES OF BUSINESSES IN THE SOLOMO ENVIRONMENT. Economics Business and Organization Research, 3(2), 132-154.
  3. Kubovics, M., & Zaušková, A. (2020, July). Possibilities of Display and Collection of Marketing Data From the Social Media. In 7th European Conference on Social Media ECSM 2020 (p. 144).
  4. Stacho, Z., Hamar, M., Stachová, K., & Varečková, Ľ. (2022). The Utilization of Digital Tools and Gamification in the Adaptation Process of Z Generation Emloyees. The poprad economic and management, 10, 30.
  5. Hegedűs, E., Stachová, K., Stacho, Z., & Matúšová, J. G. (2022). Possibilities of Influencing Organisational Culture by Means of Employee Recruitment. THE POPRAD ECONOMIC AND MANAGEMENT, 10, 41.
  6. OANCEA, O. MARKETING COMMUNICATION IN THE DIGITAL AGE.
  7. Stacho, Z., Hamar, M., Stachová, K., Švecová, M., & Kabát, M. Gamefikácia v procese adaptácie zamestnancov Gamification in the adaptation process of emloyees. REFLEXIE REFLEXIE, 78.

ADM: MADZIK, P., CHOCHOLAKOVA, A., CARNOGURSKY, K., et al. (2017). Is Quality a Philosophy or rather a Mind-set? Empirical Study By: QUALITY-ACCESS TO SUCCESS Volume: 18 Issue: 161 Pages: 116-125.

  1. Copuš, L., Wojčák, E., Suleimanová, J. H., & Poláková, M. (2021). Knowledge Management in the Context of Industry 4.0: The Case of Slovakia. THE POPRAD ECONOMIC AND MANAGEMENT, 507.
  2. Čepelová, A., & Koreňová, D. (2019). Optimizing the Education Process of a Company Employees by BPMN (Business Process Modeling & Notation). Calitatea, 20(171), 21-26."
  3. Copuš, L., Šajgalíková, H., & Wojčák, E. (2019). Organizational Culture and its Motivational Potential in Manufacturing Industry: Subculture Perspective. Procedia Manufacturing, 32, 360-367.
  4. Kuběnka, M., Varmus, M., Kubina, M., & Tumová, D. (2023). The analysis and prediction of sports clubs' funding via the assignation tax in Slovakia. International Journal of Sport Management and Marketing, 23(5), 419-441.
  5. KOMAN, G., JANKAL, R., & MIČIAK, M. The Future Course and Application of Big Data Solutions in the Support of Decision-making in Businesses.

V3: ČARNOGURSKÝ, K., MADZÍK, P., DIAČIKOVÁ, A., & Bercik, J. (2022). Influence of aromatization on the perception of work environment and job satisfaction. The TQM Journal, 35(7), 1887–1916. https://doi.org/10.1108/tqm-11-2021-0324

  • Yildirim, M., Globa, A., Gocer, O., & Brambilla, A. Multisensory Virtual Reality Environments in Architecture: The Impact of Smell on Presence, Engagement, and User Experience. Engagement, and User Experience.
  • Yildirim, M., Globa, A., Gocer, O., & Brambilla, A. Designing Multisensory User Experiences in Immersive Virtual Reality Systems: A Mixed-Method Approach for Human-Built Environment Interactions. Available at SSRN 4979287.
  • Yildirim, M., Globa, A., Gocer, O., & Brambilla, A. (2025). Digital Smell Technologies for the Built Environment: Evaluating Human Responses to Multisensory Stimuli in Immersive Virtual Reality. Building and Environment, 112608.
  • Qiaoling, L., Mohammadi, A., Meihua, C., Yiman, S., & Jantan, A. H. (2024). Intervening Role of Emotional Exhaustion and Perceived Organizational Support between Customer Mistreatment and Employee Turnover Intention in Star-Rated Hotels. Journal of International Business and Management, 7(3), 01-18.
  • Yildirim, M., Globa, A., Gocer, O., & Brambilla, A. (2024). Multisensory nature exposure in the workplace: Exploring the restorative benefits of smell experiences. Building and Environment, 262, 111841
VI.5 - Participation in conducting (leading) the most important research projects or art projects over the last six years

Erasmus+ Cooperation partnerships in higher education Increasing the visibility and knowledge base on air quality with big data and its impact on the population health (VISIONAIR), riešiteľ KA220-HED-939E4724 01/09/2023 – 31/08/2026

APVV-23-0244 The Use of Consumer Neuroscience and Innovative Research Solutions in the Sensory Perception of Audio Stimuli and Its Application in Production, Commerce and Services (NEUROSOUND),SUA FEM Nitra, co-investigator, 2024 - 2028

Erasmus + 2018-1-SK01-KA203-046324 Implementation of Consumer Neuroscience and Smart Research Solutions in Aromachology (NEUROSMARTOLOGY) SUA FEM Nitra, Slovakia, co-investigator, 2018-2021.

APVV-17-0564 The Use of Consumer Neuroscience and Innovative Research Solutions in Aromachology and Its Application in Production, Business and Services, (NEUROSMELL), SUA FEM Nitra, Slovakia, co-investigator, 2018 - 2022

VEGA 0663/18 Nonlinearity of requirements and its integration into the quality management processy. Faculty of Education, CU Ruzomberok, co-investigator, 2018-2020

VII. - Overview of organizational experience related to higher education and research/artistic/other activities

VII.a - Activity, position VII.b - Name of the institution, board VII.c - Duration
Member of the Editorial Board of the Scientific Journal Reflexie ISSN 2585-7428 Catholic University in Ruzomberok 2017 - present
Reviewer of Scientific Articles at the International ConferenceINTERNATIONAL SCIENTIFIC DAYS 2018 "Towards a Productive and Sustainable Global Agriculture and Food Resource SUA FEM Nitra 2018
Member of the organizational and scientific committee of the Poprad Economic and Management Forum – PEMF conference Catholic University in Ruzomberok 2017, 2019, 2021, 2022, 2024
Reviewer of Scientific Articles at the INTERNATIONAL SCIENTIFIC DAYS 2020 "Innovative approaches for sustainable agriculture and food systems development" SUA FEM Nitra 2020
Member of the Working Group on Corporate Social Responsibility Slovak Office of Standards, Metrology and Testing 2020 - 2022
Reviewer Internet Research 2024 - present
Reviewer International Journal of Quality &Reliability Management 2024 - present

VIII. - Overview of international mobilities and visits oriented on education and research/artistic/other activities in the given field of study

VIII.a - Name of the institution VIII.b - Address of the institution VIII.c - Duration (indicate the duration of stay) VIII.d - Mobility scheme, employment contract, other (describe)
Implementation of Consumer Neuroscience and Smart Research Solutions in Aromachology (NEUROSMARTOLOGY), no. 2018-1-SK01- KA203-046324 "Hotel Meerane GmbH & Co. KG, An der Hohen Straße 3, 08393 Meerane, Germany" 2.3.2020 - 6.3.2020 Erasmus+ KA2 Strategic Partnerships for Higher Education
TUL, Faculty of Economics, Department of Marketing and Trade Voroněžská 13, 460 01 Liberec 1, Czechia 8.11.2021 - 10.11.2021 Erasmus+ KA107
TUL, Faculty of Economics, Department of Marketing and Trade Voroněžská 13, 460 01 Liberec 1, Czechia 22.10.2024 - 25.10.2024 Erasmus+ KA107
University of Chemistry and Technology, Prague Technická 5, 166 28 Praha 6, Czechia 2.12.2024 - 5.12.2024 Erasmus+ KA2 Strategic Partnerships for Higher Education

IX. - Other relevant facts

IX.a - If relevant, other activities related to higher education or research/artistic/other activities are mentioned

External Consultant for Optimization of Marketing Strategies in the Online Environment (E-shops)

Date of last update
2026-02-28