Meno:
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Mgr. Karol Čarnogurský, PhD. | |
Email:
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karol.carnogursky@ku.sk | |
Homepage:
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http:// | |
Fakulta/Univerzita:
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PF KU
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Pedagogická fakulta Katolíckej univerzity v Ružomberku
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Pracovisko:
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KMN
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Katedra manažmentu
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III.a - Zamestnanie-pracovné zaradenie | III.b - Inštitúcia | III.c - Časové vymedzenie |
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Funkčné miesto docent | Katolícka univerzita v Ružomberku, Pedagogická fakulta | 06/2022 - doteraz |
Odborný asistent | Katolícka univerzita v Ružomberku, Pedagogická fakulta | 09/2013 – 05/2022 |
Tlačový tajomník | Katolícka univerzita v Ružomberku | 05/2010 - 8/2010 |
Absolventská prax | CHEMOSVIT, a. s., Úsek strategického rozvoja a marketingu | 10/2009 - 04/2010 |
IV.a - Popis aktivity, názov kurzu (ak išlo o kurz), iné | IV.b - Názov inštitúcie | IV.c - Rok |
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Google Digitálna Garáž | Google (online) | 2016 |
Microsoft Office Speciatist (Word + Excel) | Microsoft | 2015 |
Jazykový kurz - Anglický jazyk | Jazyková škola - VISTA, Poprad | 2013 |
V.1.a - Názov profilového predmetu | V.1.b - Študijný program | V.1.c - Stupeň | V.1.d - Študijný odbor |
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Marketing | Manažment | 1. | Ekonómia a manažment |
Marketingová stratégia | Ekonomika a manažment podniku | 2. | Ekonómia a manažment |
Manažérske informačné systémy | Manažment | 1. | Ekonómia a manažment |
V.2.a - Názov študijného programu | V.2.b - Stupeň | V.2.c - Študijný odbor |
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Manažment | 1. | Ekonómia a manažment |
Ekonomika a manažment podniku | 2. | Ekonómia a manažment |
V.5.a - Názov predmetu | V.5.b - Študijný program | V.5.c - Stupeň | V.5.d - Študijný odbor |
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Personálny audit | Manažment | 1. | Ekonómia a manažment |
Informatika | Manažment | 1. | Ekonómia a manažment |
V3: MADZÍK, P., FALÁT, L., YADAV, N., LIZARELLI, F. L., & ČARNOGURSKÝ, K. (2024). Exploring uncharted territories of sustainable manufacturing: A cutting-edge AI approach to uncover hidden research avenues in green innovations. Journal of Innovation & Knowledge, 9(3), 100498. https://doi.org/10.1016/j.jik.2024.100498
V3: COPUŠ, L., MADZÍK, P., ŠAJGALÍKOVÁ, H., & ČARNOGURSKÝ, K. (2023). Is There a Possibility to Characterize an Organizational Culture by Its Selected Cultural Dimensions? Sage Open, 13(4). https://doi.org/10.1177/21582440231204842
ADM: ČARNOGURSKÝ, K., MADZÍK, P., DIAČIKOVÁ, A. and BERČÍK, J. (2022), "Influence of aromatization on the perception of work environment and job satisfaction", The TQM Journal, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/TQM-11-2021-0324
ADC: ČARNOGURSKÝ, K., DIAČIKOVÁ, A. & MADZÍK, P., (2021). The Impact of the Aromatization of Production Environment on Workers: A Systematic Literature Review. Applied Sciences, 11(12), p.5600. Available at: http://dx.doi.org/10.3390/app11125600.
ADM: COPUŠ, L., & ČARNOGURSKÝ, K. (2017). Intercultural marketing: Culture and its influence on the efficiency of Facebook marketing communication. Management & Marketing, 12(2), 189–207. doi:10.1515/mmcks-2017-0012
V3: MADZÍK, P., FALÁT, L., YADAV, N., LIZARELLI, F. L., & ČARNOGURSKÝ, K. (2024). Exploring uncharted territories of sustainable manufacturing: A cutting-edge AI approach to uncover hidden research avenues in green innovations. Journal of Innovation & Knowledge, 9(3), 100498. https://doi.org/10.1016/j.jik.2024.100498
V3: COPUŠ, L., MADZÍK, P., ŠAJGALÍKOVÁ, H., & ČARNOGURSKÝ, K. (2023). Is There a Possibility to Characterize an Organizational Culture by Its Selected Cultural Dimensions? Sage Open, 13(4). https://doi.org/10.1177/21582440231204842
V1: ČARNOGURSKÝ, K.: (2023). Výzvy v marketingu a marketingovej komunikácii v digitálnej ére1. vyd.– Ružomberok (Slovensko) : Katolícka univerzita v Ružomberku. VERBUM - vydavateľstvo KU, 2023. 137 s. [tlačená forma] [online]. – ISBN 978-80-561-1024-9
ADM: ČARNOGURSKÝ, K., MADZÍK, P., DIAČIKOVÁ, A. and BERČÍK, J. (2022), "Influence of aromatization on the perception of work environment and job satisfaction", The TQM Journal, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/TQM-11-2021-0324
ADM: MADZÍK, P., ČARNOGURSKÝ, K, HRNČIAR, M., ZIMON, D. (2021). Comparison of demographic, geographic, psychographic and behavioural approach to customer segmentation. DOI 10.1504/IJSOM.2021.119802. – SCO
In: International Journal of Services and Operations Management: Inderscience Publishers. – ISSN 1744-2370. – ISSN (online) 1744-2389. – Roč. 40, č. 3 (2021), s. 346-371
V3: COPUŠ, L., & ČARNOGURSKÝ, K. (2017). Intercultural marketing: Culture and its influence on the efficiency of Facebook marketing communication. Management & Marketing, 12(2), 189–207. doi:10.1515/mmcks-2017-0012.
[o1] 2017 ~ Sukawati, T. G. R. - Astawa, I. P.. : Improving performance by harmonious culture approach in internal marketing - In: Polish journal of management studies, vol. 16, no. 1, 2017 ; s. 226-223 ;SCOPUS; ESCI
[o1] 2018 ~ Droppa, M. - Birknerová, Z. - Frankovský, M. - Križo, P.. : Assessment of bossing in secondary school environment in the Slovak Republic, depending on the length of practice of the respondents - In: TEM Journal, vol. 7, no. 2, 2018 ; s. 355-365 ;SCOPUS; ESCI
[o1] 2018 ~ Križo, P. - Madzík, P. - Vilgová, Z. - Sirotiaková, M.. : Evaluation of the most frequented forms of customer feedback acquisition and analysis - In: Communications in Computer and Information Science, vol. 877 . -Berlin : Springer, 2018 ; S. 562-573 ;SCOPUS ; CPCI-SSH
[o2] 2017 ~ Jenco, Michal. : Evaluation of production processes performance - In: Poprad economic and management forum 2017 . -Ruzomberok : Verbum, 2017 ; S. 80-91 ;ESCI
[o1] 2019 ~ Margariti, K. - Boutsouki, C. - Hatzithomas, L. - Zotos, Y.. : Visual metaphors in food advertising: A cross-cultural study - In: Food Research International, 115 . -Amsterdam : Elsevier, 2019 ; S. 338-351 ;SCOPUS ; SCIE; SSCI
[o1] 2018 ~ Moravcová, Jana. : Komparace zájmu o podnikové sociální sítě v letech 2014 a 2017 - In: Scientific papers of the University of Pardubice, series D, Faculty of economics and administration, no. 44, vol. 26, iss. 3, 2018 ; s. 194 ;SCOPUS
[o3] 2019 ~ Mavragani, Eleni - Nikolaidou, Paraskevi - Theodoraki, Efi. : Traveler segmentation through social media for intercultural marketing purposes: the case of Halkidiki - In: Journal of tourism, heritage, vol. 5, iss.1, 2019 ; s. 15-23
[o3] 2019 ~ Hyder, Akmal S. - Lilja, Anna - Paag, Jonna. : Is Social Media Necessary for Recruitment of International Students? - In: The Proceedings of the 2nd International Conference on Business and Management (ICBM 2019) . -Dhaka : BRAC Business School, 2019 ; S. 100
[o3] 2020 ~ Hameed, Rana Ahmed. : To examine the factors influencing tourist intention to revisit to the Maldives with the use of social media marketing as the moderating influence - In: Journal of economics and business, vol. 3, no. 4, 2020 ; S. 1269
[o3] 2021 ~ Khoshkhoo, Mohammad Hossein Imani - Korani, Zohreh. : Investigating the contemporary lifestyle of Iranian society - In: Tourism of culture, vol. 2, iss. 6, 2021 ; s. 14
[o3] 2021 ~ Rashkova, Yanina - Moi, Ludovica - Marku, Elona - Cabiddu, Francesca. : Standardize or adapt? A fine-grained model for cross-border communication through digital channels - In: Academy of management proceedings . -Briarcliff Manor : Academy of management, 2021 ; S. 22
[o1] 2021 ~ Olah, Serban. : Social values, economic freedom and economic growth - In: Journal of community positive practices, vol. 21, iss. 4, 2021 ; s. 123 ;SCOPUS
[o3] 2021 ~ Tenescu, Alina. : Perspectives on intercultural advertising and marketing - In: Recent trends in social sciences . -Craiova : Sitech, 2021 ; S. 83
[o1] 2021 ~ Stamate-Ștefan, Andreas - Apăvăloaei, Matei-Alexandru - Roşca, Vlad I. - Iacob, Mihaela - Jora, Octavian-Dragomir. : “The price of everything and the value of nothing!?”– what cultural capitalism is and what it cannot be accused of being - In: Proceedings of the international conference on business excellence, vol.15 . -Warsaw : De Gruyter, 2021 ; S. 871 ;CPCI-S
[n2] 2021 zz ~ Sohi, Shahina. : Inhibition biofilm of medicinal plants: a review - In: International journal of innovative research in engineering and management (IJIREM), vol. 8, iss. 6, 2021 ; s. 591
[n2] 2021 zz ~ Muflih, Ashru Nur - Rosilawati, Yeni. : Strategi komunikasi pemasaran Gembira Loka zoo melalui media sosial dalam meningkatkan jumlah pengunjung di masa pandemi tahun 2020 - In: Prosiding UMY grace, vol. 2, no. 1, 2021 ; s. [5]
[n2] 2022 zz ~ Hinson, Robert E. - Twum, Kojo Kakra - Arhin, Eugene. : Ethical social media marketing in Africa - In: Digital business in Africa . -Cham : Springer Nature, 2022 ; S. 37
[n2] 2021 zz ~ Vinayak, Vishal. : Facebook's influence on omni-channel retailing - In: International journal of innovative research in engineering and management (IJIREM), vol. 8, iss. 6, 2021 ; s. 558
[n2] 2021 zz ~ Habiki, Mohammad Reza Abdul. - In: [Digital marketing strategies] . -Isfahán : Parsian danesh pendar, 1400 [2021] ; S. 258
[n2] 2021 zz ~ Grillo, Amalia Herencia. : Desventajas de trabajar en un entorno multicultural - In: A vueltas con la economía, no. 71, 2021 ; [nestr.]
[n2] 2021 zz ~ Grillo, Amalia Herencia. : Ventajas de trabajar en un entorno multicultural - In: A vueltas con la economía, no. 65, 2021 ; [nestr.]
[n1] 2022 zz ~ Černák, Igor - Sitiarik, Patrik - Rojček, Michal. : School web portal as a means of parent-teacher communication - In: ICETA 2022 . -[s.l.] : IEEE, 2022 ; S. 96 ;SCOPUS
[n2] 2022 zz ~ Sokolova, Hristina. : Cross-cultural marketing research as a tool in studying consumer psychology across borders - In: Proceedings, vol. 61, book 5.1 . -Ruse : Rusenski universitet "Angel Kančev", 2022 ; S. 147
[n1] 2023 zz ~ Černák, Igor - Rojček, Michal - Jenčo, Michal. : Analysis of sustainability of it team development in an organization - In: TEM Journal, vol. 12, iss. 1, 2023 ; s. 51 ;SCOPUS ; ESCI
[n2] 2023 zz ~ Omar, Iman Hany - Mahfouz, Iman - Al Ansary, Sameh - Sarwat, Nevine. : Expressing stance in brand posts on Facebook: a cross-cultural investigation - In: Insights into language, culture and communication, vol. 3, iss. 1, 2023 ; s. 94
[n2] 2023 zz ~ Piteková, Jana - Vrábliková, Mária - Gončárová, Zuzana. : Komparácia modelov sociálnej politiky vo vzťahu k úmrtnosti na COVID-19 v EÚ a USA - In: Reflexie, roč. 7, č. 2, 2023 ; s. 19
V3: MADZÍK, P., FALÁT, L., YADAV, N., LIZARELLI, F. L., & ČARNOGURSKÝ, K. (2024). Exploring uncharted territories of sustainable manufacturing: A cutting-edge AI approach to uncover hidden research avenues in green innovations. Journal of Innovation & Knowledge, 9(3), 100498. https://doi.org/10.1016/j.jik.2024.100498
(1) Muren, P. D., Marinšek, D., Arsenijević, A., Ilić, A., & Lotrič, M. MACHINE MANUFACTURING FOR A GREEN AND SUSTAINABLE FUTURE. ENGINEERING THE INDUSTRIAL TRANSFORMATION.
(2) Mirzazadeh, E., & Rostami, M. R. (2024). AI Adoption in Production: Encouraging and Discouraging Factors in Swedish Manufacturing Firms as Case Study.
(3) Gutierrez, D. C. P., & Valderrama, J. A. A. (2024). Predicción de la productividad de empleados en la industria de la confección mediante random forest. Latam: revista latinoamericana de Ciencias Sociales y Humanidades, 5(6), 10.
(4) Vrablikova, M., Ubreziova, I., Kubickova, M., & Skodova, L. (2024). Sustainable Clothing Buying Behavior of Generations X and Y.
(5) Khalfallah, A., & Leitão, C. (2024). Sustainable Manufacturing and Green Processing Methods. Machines, 12(11), 815.
(6) Byeon, H., Alsaadi, M., Quraishi, A., Shabaz, M., Ahanger, T. A., Keshta, I., ... & Karumuri, S. R. (2024). Edge AI-Based Dynamic Treatment Strategy Generation Model for Consumer Healthcare Technology. IEEE Transactions on Consumer Electronics.
(7) Latifi, A., Lenz, D., & Winker, P. (2025). Identification of innovation drivers based on technology-related news articles. Journal of Open Innovation: Technology, Market, and Complexity, 11(1), 100475.
(8) Chen, Y., Huang, D., & Wang, L. (2025). A Study on the Application of the Latent Dirichlet Allocation Model in Production Optimization. Results in Engineering, 104920.
(9) Jiang, L., Xuan, Y., & Zhang, K. (2024). Unlocking innovation potential: the impact of artificial intelligence transformation on enterprise innovation capacity. European Journal of Innovation Management, (ahead-of-print).
(10) Huang, Y., Zhang, J., Xu, Y., & Bu, Y. (2024). How can digital innovation capabilities of Chinese college students be cultivated?. The International Journal of Management Education, 22(3), 101085.
(11) Wang, S., & Zhang, H. (2025). Generative Artificial Intelligence and Internationalization Green Innovation: Roles of Supply Chain Innovations and AI Regulation for SMEs. Technology in Society, 102898.
(12) Helfaya, A., & Bui, P. (2025). Pursuing a corporate sustainable identity: Green governance strategy, hybrid vehicle development, knowledge and sustainability performance. Journal of Innovation & Knowledge, 10(2), 100660.
(13) Zhang, W., Xu, H., Grebinevych, O., & Chen, M. (2025). Sustainable development with Artificial Intelligence: Examining the absorptive capacity pathways to green innovation. Journal of Environmental Management, 381, 125219.
(14) Borges-Tiago, M. T., Almeida, A., Tiago, F. G. B., & Avelar, S. M. M. (2024). Bridging the innovative Attitude–Behavior Gap: A dual-level analysis. Journal of Innovation & Knowledge, 9(4), 100561.
(15) Gandía, J. A. G., Gavrila, S. G., de Lucas Ancillo, A., & del Val Núñez, M. T. (2025). Towards sustainable business in the automation era: Exploring its transformative impact from top management
V2: KRIŽO, P., ČARNOGURSKÝ, K., SIROTIAKOVÁ, M. (2018). Using the Concept of SoLoMo Marketing in Digital Environment to Increase Brand Awareness and Communication with Customers. Knowledge Management in Organizations, 551–561. doi:10.1007/978-3-319-95204-846.
(1) Krajčovič, P., & Čábyová, Ľ. (2020, July). Use of Social Media for Marketing Communication of Socially Responsible Business Activities in Slovakia. In 7th European Conference on Social Media ECSM 2020 (p. 135).
(2) KUBOVİCS, M., & ZAUŠKOVÁ, A. (2021). POSSIBILITIES FOR DATA COLLECTION AND EXAMPLES OF VISUALISATION OF ENVIRONMENTAL ACTIVITIES OF BUSINESSES IN THE SOLOMO ENVIRONMENT. Economics Business and Organization Research, 3(2), 132-154.
(3) Kubovics, M., & Zaušková, A. (2020, July). Possibilities of Display and Collection of Marketing Data From the Social Media. In 7th European Conference on Social Media ECSM 2020 (p. 144).
(4) Stacho, Z., Hamar, M., Stachová, K., & Varečková, Ľ. (2022). The Utilization of Digital Tools and Gamification in the Adaptation Process of Z Generation Emloyees. The poprad economic and management, 10, 30.
(5) Hegedűs, E., Stachová, K., Stacho, Z., & Matúšová, J. G. (2022). Possibilities of Influencing Organisational Culture by Means of Employee Recruitment. THE POPRAD ECONOMIC AND MANAGEMENT, 10, 41.
(6) OANCEA, O. MARKETING COMMUNICATION IN THE DIGITAL AGE.
(7) Stacho, Z., Hamar, M., Stachová, K., Švecová, M., & Kabát, M. Gamefikácia v procese adaptácie zamestnancov Gamification in the adaptation process of emloyees. REFLEXIE REFLEXIE, 78.
ADM: MADZIK, P., CHOCHOLAKOVA, A., CARNOGURSKY, K., et al. (2017). Is Quality a Philosophy or rather a Mind-set? Empirical Study By: QUALITY-ACCESS TO SUCCESS Volume: 18 Issue: 161 Pages: 116-125.
(1) Copuš, L., Wojčák, E., Suleimanová, J. H., & Poláková, M. (2021). Knowledge Management in the Context of Industry 4.0: The Case of Slovakia. THE POPRAD ECONOMIC AND MANAGEMENT, 507.
(2) Čepelová, A., & Koreňová, D. (2019). Optimizing the Education Process of a Company Employees by BPMN (Business Process Modeling & Notation). Calitatea, 20(171), 21-26."
(3) Copuš, L., Šajgalíková, H., & Wojčák, E. (2019). Organizational Culture and its Motivational Potential in Manufacturing Industry: Subculture Perspective. Procedia Manufacturing, 32, 360-367.
(4) Kuběnka, M., Varmus, M., Kubina, M., & Tumová, D. (2023). The analysis and prediction of sports clubs' funding via the assignation tax in Slovakia. International Journal of Sport Management and Marketing, 23(5), 419-441.
(5) KOMAN, G., JANKAL, R., & MIČIAK, M. The Future Course and Application of Big Data Solutions in the Support of Decision-making in Businesses.
V3: ČARNOGURSKÝ, K., MADZÍK, P., DIAČIKOVÁ, A., & Bercik, J. (2022). Influence of aromatization on the perception of work environment and job satisfaction. The TQM Journal, 35(7), 1887–1916. https://doi.org/10.1108/tqm-11-2021-0324
(1) Yildirim, M., Globa, A., Gocer, O., & Brambilla, A. Multisensory Virtual Reality Environments in Architecture: The Impact of Smell on Presence, Engagement, and User Experience. Engagement, and User Experience.
(2) Yildirim, M., Globa, A., Gocer, O., & Brambilla, A. Designing Multisensory User Experiences in Immersive Virtual Reality Systems: A Mixed-Method Approach for Human-Built Environment Interactions. Available at SSRN 4979287.
(3) Yildirim, M., Globa, A., Gocer, O., & Brambilla, A. (2025). Digital Smell Technologies for the Built Environment: Evaluating Human Responses to Multisensory Stimuli in Immersive Virtual Reality. Building and Environment, 112608.
(4) Qiaoling, L., Mohammadi, A., Meihua, C., Yiman, S., & Jantan, A. H. (2024). Intervening Role of Emotional Exhaustion and Perceived Organizational Support between Customer Mistreatment and Employee Turnover Intention in Star-Rated Hotels. Journal of International Business and Management, 7(3), 01-18.
(5) Yildirim, M., Globa, A., Gocer, O., & Brambilla, A. (2024). Multisensory nature exposure in the workplace: Exploring the restorative benefits of smell experiences. Building and Environment, 262, 111841.
Erasmus+ Cooperation partnerships in higher education Increasing the visibility and knowledge base on air quality with big data and its impact on the population health (VISIONAIR), riešiteľ
KA220-HED-939E4724
01/09/2023 – 31/08/2026 (36 months)
APVV-23-0244 Využitie spotrebiteľskej neurovedy a inovatívnych výskumných riešení v zmyslovej percepcii audio stimulov a ich aplikácia vo výrobe, obchode a službách (NEUROSOUND), riešiteľ, 2024 - 2028
VEGA č. 1/0773/2 Manažment intelektuálneho kapitálu a meranie inovatívnosti podnikov na Slovensku, Fakulta managementu UK, 2020-2022, riešiteľ
INTERREG V-A SK-CZ NFP304030D001 Pamiatky svetového dedičstva UNESCO v živote obcí, mest a regiónov / UNESCO-VLaMI, riešiteľ, 2017-2019
VII.a - Aktivita, funkcia | VII.b - Názov inštitúcie, grémia | VII.c - Časové vymedzenia pôsobenia |
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Člen Redakčnej rady vedeckého časopisu Reflexie ISSN 2585-7428 | Katolícka univerzita v Ružomberku | 2017 - doteraz |
Recenzent odborných článkov na medzinárodnej konferencii MEDZINÁRODNÉ VEDECKÉ DNI 2018 "Smerom k produktívnemu a udržateľnému svetovému poľnohospodárstvu a potravinovým zdrojom" | Fakulta ekonomiky a manažmentu SPU v Nitre | 2018 |
Člen organizačného a vedeckého výboru konferencie Popradské ekonomické a manažérske fórum – PEMF | Katolícka univerzita v Ružomberku | 2017, 2019, 2021, 2022, 2024 |
Recenzent odborných článkov na medzinárodnej konferencii INTERNATIONAL SCIENTIFIC DAYS 2020 "Innovative approaches for sustainable agriculture and food systems development" | Fakulta ekonomiky a manažmentu SPU v Nitre | 2020 |
Člen pracovnej skupiny v oblasti spoločenskej zodpovednosti | Úrad pre normalizáciu, metrológiu a skúšobníctvo Slovenskej republiky | 2020 - 2022 |
Recenzent odborných publikácií | Internet Research | 2024 - doteraz |
Recenzent odborných publikácií | International Journal of Quality & Reliability Management | 2024 - doteraz |
VIII.a - Názov inštitúcie | VIII.b - Sídlo inštitúcie | VIII.c - Obdobie trvania pôsobenia/pobytu (uviesť dátum odkedy dokedy trval pobyt) | VIII.d - Mobilitná schéma, pracovný kontrakt, iné (popísať) |
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Medzinárodná spolupráca v rámci projektu Implementation of Consumer Neuroscience and Smart Research Solutions in Aromachology (NEUROSMARTOLOGY), no. 2018-1-SK01- KA203-046324. | Hotel Meerane GmbH & Co. KG, An der Hohen Straße 3, 08393 Meerane, Germany | 2.3.2020 - 6.3.2020 | Erasmus+ KA2 Strategic Partnerships for Higher Education |
Technická univerzita v Liberci, Ekonomická fakulta, Katedra marketingu a obchodu | Voroněžská 13, 460 01 Liberec 1 | 8.11.2021 - 10.11.2021 | Erasmus+ KA107 |
Technická univerzita v Liberci, Ekonomická fakulta, Katedra marketingu a obchodu | Voroněžská 13, 460 01 Liberec 1 | 22.10.2024 - 25.10.2024 | Erasmus+ KA107 |