Madzík, P., Falát, L., Yadav, N., Lizarelli, F. L., & Čarnogurský, K. (2024). Exploring uncharted territories of sustainable manufacturing: A cutting-edge AI approach to uncover hidden research avenues in green innovations. Journal of Innovation & Knowledge, 9(3), Article 100498.

Madzík, P., Falát, L., Copuš, L., & Čarnogurský, K. (2024). Resilience in supply chain risk management in disruptive world: Rerouting research directions during and after pandemic. Annals of Operations Research, 364(1), 11–43. https://doi.org/10.1007/s10479-024-06126-x

Čarnogurský, K., Madzík, P., Diačiková, A., & Berčík, J. (2023). Influence of aromatization on the perception of work environment and job satisfaction. The TQM Journal, 35(7), 1887–1916. https://doi.org/10.1108/TQM-11-2021-0324

Čarnogurský, K., Diačiková, A., & Madzík, P. (2021). The impact of the aromatization of production environment on workers: A systematic literature review. Applied Sciences, 11(12), Article 5600. https://doi.org/10.3390/app11125600

Copuš, L., & Čarnogurský, K. (2017). Intercultural marketing: Culture and its influence on the efficiency of Facebook marketing communication. Management & Marketing, 12(2), 189–207. https://doi.org/10.1515/mmcks-2017-0012

Madzík, P., Falát, L., Yadav, N., Lizarelli, F. L., & Čarnogurský, K. (2024). Exploring uncharted territories of sustainable manufacturing: A cutting-edge AI approach to uncover hidden research avenues in green innovations. Journal of Innovation & Knowledge, 9(3), Article 100498.

Madzík, P., Falát, L., Copuš, L., & Čarnogurský, K. (2024). Resilience in supply chain risk management in disruptive world: Rerouting research directions during and after pandemic. Annals of Operations Research, 364(1), 11–43. https://doi.org/10.1007/s10479-024-06126-x

Čarnogurský, K.: (2023). Výzvy v marketingu a marketingovej komunikácii v digitálnej ére1. vyd.– Ružomberok (Slovensko) : Katolícka univerzita v Ružomberku. VERBUM - vydavateľstvo KU, 2023. 137 s. [tlačená forma] [online]. – ISBN 978-80-561-1024-9

Čarnogurský, K., Madzík, P., Diačiková, A., & Berčík, J. (2023). Influence of aromatization on the perception of work environment and job satisfaction. The TQM Journal, 35(7), 1887–1916. https://doi.org/10.1108/TQM-11-2021-0324

Madzík, P., Čarnogurský, K., Hrnčiar, M., & Zimon, D. (2021). Comparison of demographic, geographic, psychographic and behavioural approach to customer segmentation. International Journal of Services and Operations Management, 40(3), 346–371. https://doi.org/10.1504/IJSOM.2021.119802

Madzík, P., Falát, L., Yadav, N., Lizarelli, F. L., & Čarnogurský, K. (2024). Exploring uncharted territories of sustainable manufacturing: A cutting-edge AI approach to uncover hidden research avenues in green innovations. Journal of Innovation & Knowledge, 9(3), Article 100498. https://doi.org/10.1016/j.jik.2024.100498

• Chang, X., Xie, Y., & Xu, W. (2026). Fueling green innovation: How climate policy reshapes corporate capital structure. Journal of Innovation & Knowledge, 101162.
• Suyono, S. (2026). Pengaruh Komunikasi Interpersonal dan Pengembangan Karier serta Peran Motivasi Berprestasi sebagai Variabel Moderasi terhadap Kinerja Dosen DPK LLDIKTI Wilayah VII Jawa Timur: The Influence of Interpersonal Communication and Career Development and the Role of Achievement Motivation as a Moderating Variable on the Performance of Lecturers at the DPK LLDIKTI Region VII, East Java. JURNAL EKONOMI, MANAJEMEN, BISNIS, DAN SOSIAL (EMBISS), 6(4), 79-102.
• Vrábliková, M., Ubrežiová, I., & Jenkutová, L. (2026). Evaluation of the Creative Potential and Subjective Quality of Life in a Selected Slovak Region in the Context of Humanistic Economics. In Data-Centric Business and Applications: Data-Driven Management–How Digital Transformation Shapes New Organizational Paradigms and Brings Challenges and Opportunities for the Modern Era (pp. 97-111). Cham: Springer Nature Switzerland.
• Zhao, F., Zhang, M., & Chen, S. (2026). Digital trade and the dynamics of green innovation efficiency: A dual-stage analysis of research and development and its transformation. Journal of Innovation & Knowledge, 101136.
• Peng, X., Li, M., Deng, J., & Yang, S. (2026). The moderation effects of knowledge diversity on the relationships between management tone manipulation and innovation. Journal of Knowledge Management, 1-21.
• Hiçyılmaz, E., & Çalıpınar, H. (2026). Trends in Sustainable Manufacturing: A Systematic Analysis Based on Time and the Triple Bottom Line. Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 42(2), 424-452.
• Acuña, E. G. A. (2026). Technology for the Information and Knowledge Society in Industry 5.0. Programming and Computer Software, 52(3), 124-139.
• Fang, S., Zhu, H., Jiang, H., & Yan, Z. (2026). Driving Sustainable Green Innovation Through Intelligent Manufacturing Policies: A System Transformation Perspective. Systems, 14(6), 700.
• Suman, A., Bala, P. K., & Chakraborty, S. (2026). Technology Roadmapping for GenAI Chatbots in Online Shopping Context. International Journal of Human–Computer Interaction, 1-16.
• Huarcaya, I. A. V. (2026). Mejora de productividad en una empresa del sector textil mediante herramientas Lean (Doctoral dissertation, Universidad de Lima).
• Martínez, A., Rubio, E. M., García-Domínguez, A., & Claver, J. (2026). Sustainable Manufacturing: Enabling Technologies and Emerging Research Trends—A Scoping Review. Sustainability (2071-1050), 18(9), 4602.
• Tan, E., Lee, A., Mitchell, T., & Riatmaja, D. S. (2026). BEYOND PROFIT AND PLAY: GAME-BASED SOCIAL ENTREPRENEURSHIP AS A CATALYST FOR SUSTAINABLE IMPACT. Journal of Social Entrepreneurship and Creative Technology, 3(2), 115-128.
• Qiao, Y., Min, X., Ge, S., Zhu, X., & Yang, N. (2026). Artificial intelligence and carbon neutrality: A dual role in emissions forecasting, energy consumption, and sustainable strategies. Journal of Environmental Chemical Engineering, 122522.
• Jiang, G., Zhao, F., & Liu, X. (2026). Achieving green growth through official accountability: The impact of administrative pressure on green innovation efficiency. Journal of Innovation & Knowledge, 101035.
• Widanti, N. P. K., Aristana, I. N., Landra, N., & Puspitawati, N. M. D. (2026). Green Innovation Strategies for Enhancing Sustainable Performance: A Bibliometric Analysis and Research Avenues. Economics Ecology Socium, 10(1), 117-138.
• Chen, W., Zhang, J., & Cai, J. (2026). Big data capability, technical knowledge search, and green technology innovation: A mixed methods study. Journal of Innovation & Knowledge, 16, 101029.
• Xu, Y., Zhao, F., & Yang, L. (2026). How data factor marketisation promotes green and clean energy adoption: The influence of fossil energy use and green technological innovation. Journal of Innovation & Knowledge, 16, 101025.
• Kumar, P. (2026). Zero-Waste Manufacturing: A Green Chemistry Approach. In Advances in Organic Waste Conversion Through Industrial Biotechnology (pp. 343-367). Cham: Springer Nature Switzerland.
• Saiyed, S., Hasan, M., & Chowdhury, R. Tousif Bin Parves, KM, Hariyadi, E., & Kumar, V.(2025). Harnessing artificial intelligence to strengthen green innovation capacity in pursuit of sustainable development goals: Evidence from Taiwan’s manufacturing sector. Equilibrium. Quarterly Journal of Economics and Economic Policy, 20(3), 877-904.
• Gavurova, B., Ribeiro‐Soriano, D., Montesinos‐Sansaloni, E., & Kovac, V. (2026). Dynamics of circular economy transformation processes in relation to individual waste types recycling–net zero for sustainable development. British Journal of Management, 37(2), e70036.
• Phan, T. T., Van Nguyen, P., Corvello, V., & Pham, T. T. P. (2026). AI capacity in the public sector: Pathways from the environmental context to an organizational impact. Journal of Innovation & Knowledge, 13, 100931.
• Susanto, H., & Hamdi, E. (2025). Pengaruh Berbagai Antecedent dari Green Innovation terhadap Sustainable Performance. INSOLOGI: Jurnal Sains dan Teknologi, 4(6), 1684-1700.
• Schiaroli, V., & Fraccascia, L. (2026). What Is Essential Is Invisible to the Eye: Unraveling the Drivers of Purchase Intention and Willingness to Pay for Sustainable Underwear Using the Stimulus–Organism–Response Framework. Business Strategy and the Environment, 35(4), 6069-6088.
• Vijaya, A., Qadri, F. D., Angreani, L. S., & Wicaksono, H. (2026). From fragmentation to interoperability: How semantic models transform environmental, social, governance (ESG) reporting, knowledge, and sustainability governance. Journal of Innovation & Knowledge, 13, 100924.
• Skypalová, R., Falat, L., Valaskova, K., Madzík, P., Jayaraman, R., Antony, J., & Sony, M. (2025). Digital technologies and sustainability as evolving business processes–an AI-driven scientific mapping perspective. Business Process Management Journal, 1-30.
• Thị, Q. T., Liên, H. N. T., & Thành, Đ. N. (2025). Nghiên cứu tổng quan hệ thống về đổi mới sáng tạo xanh giai đoạn 2020-2025. Tạp chí Kinh tế và Phát triển, 341, 35-45.
• Madzík, P., Falát, L., Skýpalová, R., Jašušáková, L., & Zimon, D. (2026). ChatGPT in science and research: How generative AI drives innovation and knowledge development. Journal of Innovation & Knowledge, 12, 100889.
• Saluja, A., Taneja, S., Chahal, B. P. S., Kaur, M., & Chaudhary, A. (2026). AI and Green Technologies: Paving the Way for a Sustainable Future. In Achieving the Sustainable Development Goals Through Green Innovation (pp. 129-148). IGI Global Scientific Publishing.
• Madzík, P., Falát, L., Jayaraman, R., Sony, M., Antony, J., Zimon, D., & Skýpalová, R. (2026). Exploring the directions of artificial intelligence in good health and well-being (SDG3) using big data and LDA topic modeling. Technovation, 151, 103404.

Madzík, P., Falát, L., Copuš, L., & Čarnogurský, K. (2026). Resilience in supply chain risk management in disruptive world: Rerouting research directions during and after pandemic. Annals of Operations Research, 364(1), 11–43. https://doi.org/10.1007/s10479-024-06126-x

• Elbrini, A., Bennis, I., Mansouri, K., & Siadat, A. (2026). A Structured Taxonomy of Supply Chain Resilience Indicators: A Foundation for Standardized Resilience Assessment. Engineering, Technology & Applied Science Research, 16(5), 38905-38911.
• Koilo-Gabillaud, V. (2026). Shipping Resilience Under Stress: Shock Typology and Container-Freight-Market Recovery Dynamics, 2007–2026. Logistics, 10(9), 203.
• Biru, H. D., & Birbirsa, Z. A. (2026). Global Supply Chain Management and Resilience: A Systematic Literature Review.
• Wang, X., & Aktas, E. (2026). Chief Financial Officer Gender: Executive Diversity, Governance, and Organizational Financial Decision-Making. Administrative Sciences, 16(9), 410.
• Olexová, C., & Herzigová, K. Environmental Literacy for Managerial. Data-Centric Business and Applications: Data-Driven Management–How Digital Transformation Shapes New Organizational Paradigms and Brings Challenges and Opportunities for the Modern Era, 183.
• Rumman, M. A. A. (2026). MODERATING THE RELATIONSHIP BETWEEN THE IMPACT OF SUPPLY CHAIN MANAGEMENT AND SUPPLY CHAIN PERFORMANCE BY DIGITAL SYSTEMS: NUQUL GROUP COMPANY AS A CASE STUDY. Acta Innovations, 62, 133-141.
• DU PREEZ, L. P., & VAN STADEN, L. J. (2026). Supply chain to green gain: Enhancing environmental performance through relational practice. Journal of Contemporary Management, 23(1), 290-316.
• Al-Khatib, A. W., & Ramayah, T. (2026). To absorb the surprising supply chain disruptions: exploring a moderated mediation model. Journal of Global Operations and Strategic Sourcing, 1-27.
• Herdianzah, Y., Fole, A., Riana, R. I., & Safitri, K. N. (2026). Supply Chain Risk Management: Sistem Distribusi Air Bersih Berkelanjutan EDISI I. CV Eureka Media Aksara.
• ZEGHDANI, S., & MOUSS, K. N. (2026). A HYBRID STRATEGIC PROBABILISTIC FRAMEWORK FOR FUNCTIONAL ASSESSMENT AND RISK CONTROL IN INDUSTRIAL SYSTEMS: A CASE STUDY. ACADEMIC JOURNAL OF MANUFACTURING ENGINEERING, 24(2).
• Misbauddin, S. M., Moon, Z. K., & Hasan, M. M. (2026). Supply Chain Performance in Commercial Flower Farming: Role of Supply Chain Resilience in Pandemic Context. Strategic Business Research, 100221.
• ЛЕВКОВИЧ, О. (2026). ІНТЕГРАЦІЯ АНТИКРИЗОВИХ СТРАТЕГІЙ В СИСТЕМІ УПРАВЛІННЯ ВИСОКОТЕХНОЛОГІЧНИХ ПІДПРИЄМСТВ В УМОВАХ ГІБРИДНИХ ЗАГРОЗ. REVIEW OF TRANSPORT ECONOMICS AND MANAGEMENT, (15 (31)), 37-46.
• Hanafiah, H., Kristhiofan, T., & Saputri, I. (2026). The Impact of Transportation Disruptions, Port Congestion, and Freight Restrictions on the Distribution Capability of Indonesian Footwear Supplier. Maritime Park: Journal of Maritime Technology and Society, 338-364.
• Yobouet, N. T. (2026). Exploring Strategic Resilience in Global Manufacturing Supply Chains: An Analysis of Strategic Responses
• Boshoff, E. I. Supply Chain Resilience in a Post-Pandemic Era: A Scenario-Based Simulation Study.to Global Disruptions (Doctoral dissertation, Capitol Technology University).
• Güngör, B., & Taşan, A. S. (2026). Sustainable Supply Chains: Bridging Theory and Practice Through Hybrid Analysis. Sustainability, 18(11), 5735.
• Коцко, Т. А., & Катула, Н. А. (2026). ОПЕРАЦІЙНА СТІЙКІСТЬ ПІДПРИЄМСТВА: МОЖЛИВОСТІ ЗАБЕЗПЕЧЕННЯ В КРИЗОВИХ УМОВАХ. БІЗНЕС, ІННОВАЦІЇ, МЕНЕДЖМЕНТ: ПРОБЛЕМИ ТА ПЕРСПЕКТИВИ, 90-91.
• Noor, M., Fei, W., Ullah, K., Khan, S., & Shah, M. (2026). Harnessing machine learning for supply chain management: A systematic review and future research framework. Computers and Electrical Engineering, 135, 111189.
• Lei, M., Zakuan, N., Hasan, M. Z., Saman, M. Z. M., & Chen, X. (2026). Digital Innovation and Supply Chain Performance: Investigating the Moderating Effect of Technology Usage on Risk Management-Resilience-Performance Linkages. Digital Technologies Research and Applications, 5(2), 102-117.
• Каут, О., & Крамаренко, А. (2026). АДАПТИВНЕ ВАРТІСНО-ОРІЄНТОВАНЕ УПРАВЛІННЯ ЛОГІСТИЧНИМИ СИСТЕМАМИ ЗОВНІШНЬОЇ ТОРГІВЛІ В УМОВАХ ВОЄННОГО СТАНУ: СТРУКТУРА SDAC ДЛЯ ЗНИЖЕННЯ ВИРОБНИЧИХ РИЗИКІВ. Економіка та суспільство, (84).
• Alyasein, O. I. Y., Ojha, D., Damali, U., Gligor, D., & Russo, I. (2026). Performative Artificial Intelligence and temporal resilience responses: The moderating role of extreme event contexts. International journal of information management, 89, 103063.
• Khan, N. T., Tahir, H., Mohammed, A., Ghaithan, A., Tayyab, M., & El-Ferik, S. (2026). From Blocks to Benchmarks: How Research in Blockchain and Operations Management Aligns with Policy Making and SDGs. Results in Engineering, 109542.
• Xiaoxin, Z., Yongqi, Y., Menghuan, R., & Lu, S. (2026). Preventing Cascading Failures in Supply Networks: The Role of Dynamic Coupling and Targeted Reinforcement. Expert Systems with Applications, 131533.
• Alvim, S. L. D. S. (2025). Measuring resilience and robustness through a supply chain resistance index.
• Dragicevic, A. Z., Anjomshoae, A., Jacquet, A., & Alahmad, W. (2026). Optimizing vaccine supply chains under disruption risks using a neural network-enhanced variational inequality. Transportation Research Part E: Logistics and Transportation Review, 205, 104503.
• dos Santos Alvim, S. L., Frazzon, E. M., da Silva, E. R., de Oliveira, A. F., Castro, R. F., & de Simas, D. (2025, October). Building a Resilient and Robust Supply Chain with Enhanced Resistance. In 2025 16th IEEE International Conference on Industry Applications (INDUSCON) (pp. 462-469). IEEE.

Copuš, L., & Čarnogurský, K. (2017). Intercultural marketing: Culture and its influence on the efficiency of Facebook marketing communication. Management & Marketing, 12(2), 189–207. https://doi.org/10.1515/mmcks-2017-0012

• Brouthers, K. D., Ascencio, C., Benmamoun, M., & Alhorr, H. (2025). Digital standardization vs. adaptation: mitigating the liability of outsidership–a literature review. International Business Review, 34(5), 102487.
• Margariti, K., Boutsouki, C., Hatzithomas, L., & Zotos, Y. (2019). Visual metaphors in food advertising: A cross-cultural study. Food research international, 115, 338-351.
• Rashkova, Y., Moi, L., Marku, E., & Cabiddu, F. (2024). Online integrated marketing communication strategies of international brands: standardization vs. adaptation approaches. Journal of Marketing Communications, 30(7), 810-833.
• Mavragani, E., Nikolaidou, P., & Theodoraki, E. (2019). Traveler segmentation through Social Media for intercultural marketing purposes: The case of Halkidiki. Journal of Tourism, Heritage & Services Marketing, 5(1), 15-23.
• Malindzakova, M., & Šimonová, T. (2026). Intercultural Marketing as a Tool for Enhancing Corporate Competitiveness. Administrative Sciences, 16(9), 416.
• Eze, F. J., James, E. E., Inyang, I. B., & Abe, G. N. (2024). Entry-level export strategies in developing African countries: Evidence from Nigeria. African Journal of Humanities and Contemporary Education Research, 14(1), 173-192.
• Černák, I., Rojček, M., & Jenčo, M. (2023). Analysis of Sustainability of IT Team Development in an Organization. TEM Journal, 12(1), 43.
• Sukawati, T. G. R., & Astawa, I. P. (2017). Improving performance by harmonious culture approach in internal marketing. Polish Journal of Management Studies, 16.
• COPUŠ, L. (2023). Organizačná kultúra. Bratislava: Univerzita Komenského v Bratislave.
• Leontieva, O. (2024). Perspective Chapter: Causes of Errors in Intercultural Marketing. Management in Marketing Communica
• Droppa, M., Birknerová, Z., Frankovský, M., & Križo, P. (2018). Assessment of Bossing in Secondary School Environment in the Slovak Republic, Depending on the Length of Practice of the Respondents. TEM Journal, 7(2), 355.tions, 17.
• Benischke, A. (2019). Truly global, proudly Scandinavian: exploring Swedish nation branding on Volvo’s international Instagram channel.
• Hinson, R. E., Twum, K. K., & Arhin, E. (2022). Ethical social media marketing in Africa. Digital Business in Africa: Social Media and Related Technologies, 17-39.
• Križo, P., Madzík, P., Vilgová, Z., & Sirotiaková, M. (2018, August). Evaluation of the most frequented forms of customer feedback acquisition and analysis. In International Conference on Knowledge Management in Organizations (pp. 562-573). Cham: Springer International Publishing.
• Copuš, L., Moravčíková, K., Poláková, M., & Suleimanová, J. H. (2022, November). How to increase the motivational potential of organizational culture?. In Proceedings from the Conference Poprad Economic and Management Forum (Vol. 2022, pp. 327-336).
• Hyder, A. S., Lilja, A., & Paag, J. (2019). Is social media necessary for recruitment of international students?. In Message from the Conference Chairs (p. 94).
• Jenčo, M. (2017, October). Evaluation of production processes performance. In The Poprad Economic and Management Forum 2017 (Vol. 19, p. 80).
• Omar, I. H. (2023). Expressing stance in brand posts on Facebook: a cross-cultural investigation. Insights into Language, Culture and Communication.
• Erdoğan, B. Ü. Kültürün Halkla İlişkiler Üzerindeki Etkileri: Ajans Uygulamaları Üzerine Bir Değerlendirme. Erciyes İletişim Dergisi, 12(2), 661-684.
• Copuš, L. (2022, January). Relationship Between Organisational Culture and National Culture on the Example of Classical Management Approach Theories. In Cite as follows: Copuš, L., Poláková, M.: Relationship Between Organisational Culture and National Culture on the Example of Classical Management Approach Theories. Proceedings from the conference Poprad Economic and Management Forum 2022, ISBN 978-80-561-0995-3, pp. 345-353.
• Vestić, V., & Stojan, N. (2026). Syntactic and rhetorical features of product and social advertisement slogans in English. ST-OPEN, 7, 1-18.
• Čarnogurský, K., & Kovaľ, Ľ. (2022, November). Design of advertising campaign on a social network for the educational project. In The Poprad Economic and Management Forum 2022 (Vol. 10, No. 443, pp. 443-452).
• Dermitzaki, A. (2024). Culture and Marketing: A cross-national study of culture’s effects on Dutch and Greek consumers’ brand attitude and purchase intention (Doctoral dissertation, Tilburg University).
• Yu, Y. Making A Solitary Big Cat Social: Strategies for Cross-cultural Conservation Communication (Doctoral dissertation, University of Otago).
• Šajgalíková, L. C. H. (2017). Organizačné kultúry.
• Mercier, K., & Olivier, F. Intranational cross-cultural adaptation of communication style on brand attitude.
• ȚENESCU, A. (2021). PERSPECTIVES ON INTERCULTURAL ADVERTISING AND MARKETING. RECENT TRENDS IN SOCIAL SCIENCES, 77.
• Sokolova, H. (2022). Cross-Cultural Marketing Research as a Tool in Studying Consumer Psychology Across Borders. Proceedings of University of Ruse, 61(5.1), 143-148.
• Maroušková, J. Využití sociálních sítí jako nástroje marketingové komunikace společnosti McDonald‘s The use of social networks as a marketing communication tool in the company.
• Ariyani, F., Mustofa, A., Fransiska, B., & Agustina, E. S. (2023). Conversational implicatures in “Negeri 5 Menara”: is the principle of politeness violated?. Insights into Language, Culture and Communication, 3(1), 118-127.
• Maučec, M. (2023). Analiza spletnega trženja v podjetju Pomurski sejem doo (Doctoral dissertation, Univerza v Mariboru, Ekonomsko-poslovna fakulteta).
• Wiberg, J., & Månsson, J. (2019). Consumers' perceptions of social media advertisements: a cross-cultural comparison among Sweden, India, and Japan.
• PITEKOVÁ, J., VRÁBLIKOVÁ, M., & GONČÁROVÁ, Z. Komparácia modelov sociálnej politiky vo vzťahu k úmrtnosti na COVID-19 v EÚ a USA Comparison of social policy models in relationship to mortality rate of COVID-19 in EU and USA.
• Černák, I., Sitiarik, P., & Rojček, M. (2022, October). School web portal as a means of parent-teacher communication. In 2022 20th International Conference on Emerging eLearning Technologies and Applications (ICETA) (pp. 91-96). IEEE.
• Olah, S. (2021). Social values, economic freedom and economic growth. a comparative analysis. Jurnalul Practicilor Comunitare Pozitive, 21(4), 116-124.
• Stamate-Ștefan, A., Apăvăloaei, M. A., Roşca, V. I., Iacob, M., & Jora, O. D. (2021). “The Price of Everything and the Value of Nothing!?”–What Cultural Capitalism Is and What It Cannot Be Accused of Being. In Proceedings of the International Conference on Business Excellence (Vol. 15, No. 1, pp. 861-872). Bucharest University of Economic Studies.
• Tsiotsou, R. H., & Mavragani, E. Delineating User Generated Content to Profile Travelers: A Cross-National Approach.
• Moravcová, J. (2018). Komparace zájmu o podnikové sociální sítě v letech 2014 a 2017.
• Lilja, A., & Pååg, J. (2018). Att marknadsföra ett land, en stad och en framtid: En kvalitativ studie om rekrytering av internationella studenter via sociala medier.
• Silva, L. S. (2018). TESIS DOCTORAL ESTUDIO COMPARATIVO ENTRE ESPAÑA Y BRASIL DE LAS ESTRATEGIAS DE RELACIONES PÚBLICAS E INTERACCIÓN DE SUS PÚBLICOS EN EL ENTORNO DIGITAL (Doctoral dissertation, Universidad de Málaga).
• Hebben, M. (2021). Digital Content Marketing in the Global Environment. Evaluation of Global Companies in the Chemical Industry: The Markets of China and USA.

Madzík, P., Čarnogurský, K., Hrnčiar, M., & Zimon, D. (2021). Comparison of demographic, geographic, psychographic and behavioural approach to customer segmentation. International Journal of Services and Operations Management, 40(3), 346–371. https://doi.org/10.1504/IJSOM.2021.119802

• Büyüksaatçi-Kiriş, S., & Akif, B. (2026). Prioritizing barriers to institutional artificial intelligence adoption using Fuzzy FUCOM and data-driven segmentation. Computers & Industrial Engineering, 112301.
• Yarisetouw, C. B., & Ismanto, B. (2026). Psychographic-Based Marketing Strategies for Educational Services in the Context of Secondary Education. Jurnal Penelitian dan Pengembangan Pendidikan, 10(2), 227-236.
• Roszko-Wójtowicz, E., Mokras-Grabowska, J., Grzelak, M. M., & Mroczek-Żulicka, A. (2026). Reconfiguring Tourist Segments: A Conditional Inference Tree Analysis of Polish Travel Patterns Before and After COVID-19. Networks and Spatial Economics, 1-36.
• Haeruddin, M. I. W. (2026). Slicing the Market: STP Analysis of Fast-Food Purchase Behavior in Makassar. International Journal of Humanity Advance, Business & Sciences (IJHABS), 3(3), 457-464.
• Herz, M., & Schmidt, H. J. (2025). Mapping mindset: AI-based psychographic segmentation using the Value Map approach. Journal of Strategic Marketing, 1-20.
• Ock, D. (2025). ESPORTS Audience Segmentation: Means-End Chain Approach (Doctoral dissertation, University of South Carolina).
• Sekandari, E., & Aghaei, I. (2023). Exploring must-know criteria for effective customer segmentation in online market using AHP. Review of Marketing Science, 21(1), 271-294.
• Alifah, A. N., Permata, R. P., Sanjaya, I. M. W. A., Arismawati, P., & Prastyabudi, W. A. (2024, December). Data-Driven Insights into High School Market Segmentation Using Multidimensional Clustering Approaches. In 2024 Beyond Technology Summit on Informatics International Conference (BTS-I2C) (pp. 47-52). IEEE.
• Wojciechowska-Solis, J. U. L. I. A., Smoluk-Sikorska, J. O. A. N. N. A., ŚMIGLAK-KRAJEWSKA, M. A. G. D. A. L. E. N. A., MALINOWSKI, M., KRNÁČOVÁ, P., JAROSSOVÁ, M., ... & ROJÍK, S. Consumer in the Organic Food Market. Example of the Visegrad Countries.
• Haeruddin, M. I. W. (2026). Slicing the Market: STP Analysis of Fast-Food Purchase Behavior in Makassar. International Journal of Humanity Advance, Business & Sciences (IJHABS), 3(3), 457-464.
• Kesseler, M. (2025). Digitalization and servitization in small and medium-sized enterprises: A method for enterprise architecture driven business model innovation (Doctoral dissertation, Dissertation, Neubiberg, Universität der Bundeswehr München, 2025).
• Gofur, A., Subur, S., Pusporini, P., & Handayani, T. (2025). Manajemen Pemasaran (Konsep dan Implementasi).
• Fauzi, A. N. (2025). Digital Comic Strip as an Information Media on the Impact of Sleep Call. International Journal of Research and Applied Technology (INJURATECH), 5(1), 94-104.
• Zakaria, M. Z., Efrizoni, L., & Fadly, F. (2025). AI and the Optimization of Product Placement: Enhancing Sales through Strategic Positioning. International Journal of Advances in Artificial Intelligence and Machine Learning, 2(1), 18-26.
• Omonije, A. (2024). Business Formation–The Key to a Successful Business.
• Orel, F. D., Arık, A., & Kandaz, Ö. (2026). Pazar Bölümlendirme, Hedef Pazar Seçimi ve Konumlandırma.

Čarnogurský, K., Diačiková, A., & Madzík, P. (2021). The impact of the aromatization of production environment on workers: A systematic literature review. Applied Sciences, 11(12), Article 5600. https://doi.org/10.3390/app11125600

• Zámková, M., Rojík, S., Prokop, M., Činčalová, S., & Stolín, R. (2022). Czech consumers’ preference for organic products in online grocery stores during the COVID-19 pandemic. International Journal of Environmental Research and Public Health, 19(20), 13316.
• Zámková, M., Rojík, S., Prokop, M., Činčalová, S., & Stolín, R. (2023). Consumers’ behavior in the field of organic agriculture and food products during the COVID-19 pandemic in the Czech Republic: Focus on a comparison of hyper-, super-and farmers’ markets and direct purchases from producers. Agriculture, 13(4), 811.
• Li, Z., Zhang, X., Peng, Z., Xing, R., Li, A., & Hong, B. (2026). Interactive effects of noise and odor on construction workers' environmental perception and cognitive performance amid outdoor thermal stress. Building and Environment, 114576.
• Čarnogurský, K., Diačiková, A., Tkačik, Š., & Ubrežiová, I. (2026). Research on the Perception of Selected Scents by University Students for Use in the Field of Aroma Marketing. In Data-Centric Business and Applications: Data-Driven Management–How Digital Transformation Shapes New Organizational Paradigms and Brings Challenges and Opportunities for the Modern Era (pp. 113-129). Cham: Springer Nature Switzerland.
• Berčík, J., Gálová, J., & Pavelka, A. (2023). The use of consumer neuroscience in aroma marketing. BRILL.
• Górska-Warsewicz, H. (2025). Brand communities as a new marketing trend in view of bibliometric analysis. Marketing i Rynek, 32(1), 10-19.
• Čarnogurský, K. (2023). Výzvy v marketingu a marketingovej komunikácii v digitálnej ére.
• Copuš, L., Moravčíková, K., Poláková, M., & Suleimanová, J. H. (2022, November). How to increase the motivational potential of organizational culture?. In Proceedings from the Conference Poprad Economic and Management Forum (Vol. 2022, pp. 327-336).
• Gołaszewska-Kaczan, U. (2025). Marketing zapachowy-korzyści i ograniczenia. Marketing i Rynek, 32(1), 3-9.
• Šimek, P., Masner, J., Benda, P., Prokop, M., Ander, V., & Stočes, M. (2022). Complex Usability Evaluation-A Study of Electronic Forms for Tax Return in The Czech Republic. AGRARIAN PERSPECTIVES XXXI., 303.
• Loumová, V. (2024). VYUŽÍVANIE NEUROVEDECKÝCH METÓD V HR MANAŽMENTE. Mladá Veda, 12(4), 130-140.
• Čarnogurský, K., Diačiková, A., & Turčiaková, A. H. Vnímanie vybraných vôní vo výskumnej vzorke študentov pre využitie v odbore aróma marketingu Perception of selected scents in a research sample of students for using in aroma marketing.
• Zamkova, M., Rojik, S., Kauerova, L., Prokop, M., & Stolin, R. (2022). Attitudes of consumers in the Czech Republic towards the EU bio marketing label.
• Moravčíková, K., Poláková, M., & Suleimanová, J. H. How to Increase the Motivational Potential of the Organizational Culture?.

Erasmus+ Cooperation partnerships in higher education Increasing the visibility and knowledge base on air quality with big data and its impact on the population health (VISIONAIR), riešiteľ

KA220-HED-939E4724 

riešiteľ, 01/09/2023 – 31/08/2026

APVV-23-0244 Využitie spotrebiteľskej neurovedy a inovatívnych výskumných riešení v zmyslovej percepcii audio stimulov a ich aplikácia vo výrobe, obchode a službách (NEUROSOUND),

riešiteľ, 2024 - 2028

APVV-17-0564 Využitie spotrebiteľskej neurovedy a inovatívnych výskumných riešení v aromachológii a jej aplikácie vo výrobe, obchode a službách (NEUROSMELL). Fakulta ekonomiky a manažmentu, Slovenská poľnohospodárska univerzita,

riešiteľ, 2018 - 2022

Erasmus + 2018-1-SK01-KA203-046324 Implementation of Consumer Neuroscience and Smart Research Solutions in Aromachology (NEUROSMARTOLOGY) Fakulta ekonomiky a manažmentu, Slovenská poľnohospodárska univerzita,

riešiteľ, 2018 - 2021

VEGA č. 0663/18 Nelinearita požiadaviek a jej integrácia do procesu riadenia kvality. Pedagogická fakulta, Katolícka univerzita v Ružomberku

riešiteľ, 2018 - 2020

KEGA č. 030SPU-4/2021 Implementácia nových technológií v obsahovej inovácii predmetu E-obchodovanie v oblasti užívateľskej skúsenosti (UX) a rozhrania (UI). Fakulta ekonomiky a manažmentu, Slovenská poľnohospodárska univerzita,

riešiteľ, 2021 - 2023

VEGA č. 1/0773/2 Manažment intelektuálneho kapitálu a meranie inovatívnosti podnikov na Slovensku, Fakulta managementu UK,

riešiteľ, 2020-2022

INTERREG V-A SK-CZ NFP304030D001 Pamiatky svetového dedičstva UNESCO v živote obcí, mest a regiónov / UNESCO-VLaMI

riešiteľ, 2017-2019